Kini ARPDAU?
Aropin Owo-ori fun Olumulo Lọwọlọwọ Ojoojumọ. Iwọn owo-ṣiṣe pataki julọ nitori pe o ṣe deede awọn ere si ipilẹ ere-oṣere rẹ. Agbekalẹ: Apapọ Owo-ori Ipolowo / DAU.
Awọn Itọkasi nipasẹ Iru
- Hyper-casual: $0.03-$0.08, oke $0.10-$0.15
- Casual (aditu, match-3): $0.05-$0.15, oke $0.20-$0.30
- Mid-core (RPG, ilana): $0.08-$0.25, oke $0.30-$0.50
- Awọn app iranlọwọ: $0.02-$0.06, oke $0.08-$0.12
Kini o ni ipa lori ARPDAU
Awọn oniyipada mẹta: eCPM (owo-ori fun awọn iṣafihan 1000), oṣuwọn kikun (% ti awọn ibeere ti o kun), ati awọn iṣafihan fun DAU. ARPDAU = (eCPM/1000) × oṣuwọn kikun × awọn iṣafihan fun DAU.
Bawo ni lati mu ARPDAU dara si
- Ṣe atunṣe isọdọtun ipolowo pẹlu awọn iye owo ilẹ ti o tọ
- Fi awọn orisun ibeere diẹ sii fun idije
- Ṣe imuse Header Bidding
- Pin awọn olumulo nipasẹ agbegbe ati ifarabalẹ
- Ṣe idanwo A/B awọn ipo ipolowo ati igbohunsafẹfẹ
ARPDAU dipo Apapọ Owo-ori
Apapọ owo-ori jẹ iwọn iyanilẹnu — ti DAU ba dagba 40% ṣugbọn owo-ori nikan 20%, imunadoko owo-ṣiṣe rẹ ti lọ silẹ. ARPDAU fun ọ ni idahun otitọ.
RevenueFlex ṣe iranlọwọ fun awọn olupolongo lati mu ARPDAU dara si nipasẹ 15-40% laarin ọjọ 60 nipasẹ iṣapeye isọdọtun GAM ti a ṣakoso.