Blog

Optimize banner ads in your mobile app with the right sizes, placements, and refresh rates to maximize eCPM.

A complete guide to app-ads.txt: what it is, how to set it up, and why it protects your mobile app ad revenue.

Learn when and how to show interstitial ads in mobile games to maximize eCPM without hurting player retention.

Learn how header bidding works on web versus in-app, including Prebid.js, SDK bidding, Google Open Bidding, and yield impacts.

Understand the difference between Google Ads and AdMob, when to use each, and when to upgrade from AdMob to Google Ad Manager.

Master video ad revenue with strategies for floor prices, fill rate optimization, rewarded video, and the ideal display-video mix.

Compare the top SSPs for mobile app monetization, learn how in-app header bidding works, and understand the OpenRTB protocol.

Learn how to calculate ARPDAU, compare benchmarks by game genre, and optimize average revenue per daily active user for your app.

You check your mediation dashboard every morning. Revenue is up 5 percent. You check demand partner dashboards and numbers do not match. Which is right?...

Every ad format has strengths and trade-offs. The publishers generating the most revenue per user use a carefully calibrated mix.